Mobile Theory
14 websites

Mobile Theory is free to use

http://www.mobiletheory.com

Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...

VS

Parrable
trend
1,245 websites

Parrable costs money

https://www.parrable.com/

Identifies each device across all browsers and apps without using personally identifiable information.

Market Share by Top Websites

1 Parrable is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 89 other categories.

2 Mobile Theory is leading in Programming.

Geography

1 Parrable is leading in most countries, including China, United States, Japan, Canada and 46 other countries.

2 Mobile Theory hasn't got a lead over Parrable in any country.