Mobile Theory
trend
7 websites

Mobile Theory is free to use

http://www.mobiletheory.com

Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...

VS

Parrable
trend
1,259 websites

Parrable costs money

https://www.parrable.com/

Identifies each device across all browsers and apps without using personally identifiable information.

Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 76 other categories.

2 Mobile Theory hasn't got a lead over Parrable in any websites category.

Geography

1 Parrable is leading in most countries, including China, United States, Canada, Germany and 62 other countries.

2 Mobile Theory hasn't got a lead over Parrable in any country.