Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Pirchio in all segments.
Pirchio has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media and Sports.
Mobile Theory is leading in Business & Industry and Health.
Pirchio is leading in most countries, including Italy, United Kingdom, Finland and Germany.
Mobile Theory is leading in India and United States.