Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Testnet in all segments.
Testnet has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Autos & Vehicles and 11 other categories.
Mobile Theory is leading in Health, Arts & Entertainment, Games, Programming and 2 other categories.
Mobile Theory is leading in most countries, including United States, India, New Zealand and China.
Testnet is leading in Belgium.