Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Testnet in all segments.
Testnet has better usage coverage in more websites categories. Including Business & Industry, Sports, Beauty, Food & Drink and 7 other categories.
Mobile Theory is leading in Construction & Maintenance, Arts & Entertainment, Health, Games and 2 other categories.
Mobile Theory is leading in most countries, including United States and India.
Testnet is leading in Belgium.