Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Testnet in all segments.
Testnet has better usage coverage in more websites categories. Including Sports, Shopping, People & Society, Internet & Telecom and 9 other categories.
Mobile Theory is leading in Health, Arts & Entertainment, Construction & Maintenance, Computer & Electronics and 2 other categories.
Testnet is leading in most countries, including Belgium, United Kingdom and Netherlands.
Testnet is leading in Belgium, United Kingdom and Netherlands.