Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Testnet in all segments.
Testnet has better usage coverage in more websites categories. Including Autos & Vehicles, Beauty & Fitness and Internet & Telecom.
Mobile Theory is leading in Health.
Mobile Theory is leading in most countries, including Taiwan, India and Spain.
Testnet is leading in Netherlands and Belgium.