Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Traffiq in all segments.
Traffiq has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Sports, Shopping and 3 other categories.
Mobile Theory is leading in Business & Industry, Construction & Maintenance, Health, Games and one other category.
Mobile Theory is leading in most countries, including United States, Viet Nam and Philippines.
Traffiq is leading in Brazil and Japan.