Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Traffiq in all segments.
Traffiq has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, Visual Arts & Design, Shopping and one other category.
Mobile Theory is leading in Health, Games and Programming.
Mobile Theory is leading in most countries, including United States, Malaysia and India.
Traffiq is leading in Japan and Brazil.