Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Traffiq in all segments.
Traffiq has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Autos & Vehicles and Car Buying.
Mobile Theory is leading in Business & Industry, Construction & Maintenance and Health.
Mobile Theory is leading in most countries, including India, United Kingdom and United Arab Emirates.
Traffiq is leading in United States and Brazil.