Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Traffiq in all segments.
Traffiq has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Visual Arts & Design, Shopping and one other category.
Mobile Theory is leading in Construction & Maintenance, Health, Games and Programming.
Traffiq is leading in most countries, including Brazil and Japan.
Traffiq is leading in Brazil and Japan.