Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Mobile Theory has better usage coverage in more websites categories. Including Health.

2 Unicast hasn't got a lead over Mobile Theory in any websites category.

Geography

1 Mobile Theory is leading in most countries, including Taiwan, India and Spain.

2 Unicast hasn't got a lead over Mobile Theory in any country.