Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Unicast in all segments.
Mobile Theory has better usage coverage in more websites categories. Including Health, Business & Industry, Games, Construction & Maintenance and 2 other categories.
Unicast is leading in People & Society, Arts & Entertainment, News & Media and Performing Arts.
Mobile Theory is leading in most countries, including United States, India and Turkey.
Unicast hasn't got a lead over Mobile Theory in any country.