Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Unicast in all segments.
Unicast has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment and Performing Arts.
Mobile Theory is leading in Health, Business & Industry and Construction & Maintenance.
Unicast is leading in most countries, including Brazil and United Kingdom.
Mobile Theory is leading in United States.