Market Share by Top Websites

2 In terms of market share, Mobile Theory is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Unicast has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment and Performing Arts.

2 Mobile Theory is leading in Business & Industry, Health and Construction & Maintenance.


1 Unicast is leading in most countries, including Brazil and United Kingdom.

2 Unicast is leading in Brazil and United Kingdom.