Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Vertical Acuity in all segments.
Vertical Acuity has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Tourism, Travel and 7 other categories.
Mobile Theory is leading in Construction & Maintenance, Health and Programming.
Vertical Acuity is leading in most countries, including Germany and China.
Vertical Acuity is leading in Germany and China.