Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Vertical Acuity in all segments.
Vertical Acuity has better usage coverage in more websites categories. Including Energy, Marketing & Advertising, Sports, Arts & Entertainment and one other category.
Mobile Theory is leading in Business & Industry, Construction & Maintenance and Health.
Mobile Theory is leading in most countries, including India, United Kingdom and United Arab Emirates.
Vertical Acuity is leading in United States and Canada.