Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Vertical Acuity in all segments.
Vertical Acuity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, TV & Video and 7 other categories.
Mobile Theory is leading in Health and Programming.
Mobile Theory is leading in most countries, including United States and Malaysia.
Vertical Acuity is leading in Australia.