Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Vertical Acuity in all segments.
Vertical Acuity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Sports, TV & Video and 10 other categories.
Mobile Theory is leading in Health, Programming and Construction & Maintenance.
Vertical Acuity is leading in most countries, including Canada, Hungary, Austria and Ukraine.
Mobile Theory is leading in India, China and New Zealand.