Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Mopinion is still behind TurnTo in all market share segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Beauty & Fitness and 30 other categories.

2 Mopinion is leading in Autos & Vehicles, Finance, Financial Management, Marketing & Advertising and 11 other categories.


1 TurnTo is leading in most countries, including United States, Canada, Australia, Romania and 11 other countries.

2 Mopinion is leading in Netherlands, Korea Republic and Slovakia.