Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Mopinion is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 58 other categories.

2 Mopinion is leading in Financial Management, Finance, Car Buying, Energy and 7 other categories.


1 TurnTo is leading in most countries, including United States, Canada, United Kingdom, New Zealand and 23 other countries.

2 Mopinion is leading in Netherlands and Austria.