Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Mopinion is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 46 other categories.

2 Mopinion is leading in Finance, Financial Management, Car Buying, Architecture and 8 other categories.


1 TurnTo is leading in most countries, including United States, Canada, United Kingdom, Australia and 11 other countries.

2 Mopinion is leading in Netherlands, France, Austria, Bosnia and one other country.