Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Mopinion is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Business & Industry and 37 other categories.

2 Mopinion is leading in Autos & Vehicles, Financial Management, Finance, Marketing & Advertising and 16 other categories.


1 TurnTo is leading in most countries, including United States, Canada, Romania, Italy and 8 other countries.

2 Mopinion is leading in Netherlands, Austria, Kazakhstan, Germany and one other country.