Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, mParticle is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including Finance, People & Society, Insurance, Business & Industry and 65 other categories.

2 mParticle is leading in Restaurants & Delivery, Recreation & Hobbies, Collecting, General Merchandise and 2 other categories.

Geography

1 Optimost is leading in most countries, including United States, United Kingdom, Canada, Russia and 37 other countries.

2 mParticle is leading in Algeria, Cameroon and Latvia.