Market Share by Top Websites

1 Optimost is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, mParticle is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including People & Society, Finance, Business & Industry, Insurance and 62 other categories.

2 mParticle is leading in Restaurants & Delivery, Domain Names & Register, Mobile Developers, Recreation & Hobbies and 2 other categories.


1 Optimost is leading in most countries, including United States, United Kingdom, France, Japan and 36 other countries.

2 mParticle is leading in Mexico.