mParticle is leading in Top 10K Sites and Top 100K Sites.
Rich has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Business & Industry and 17 other categories.
mParticle is leading in Movies, Finance, Banking, Real Estate and 10 other categories.
Rich is leading in most countries, including Sweden, Norway, Germany, Albania and 13 other countries.
mParticle is leading in United States, Russia, Brazil, El Salvador and one other country.