Market Share by Top Websites

1 Rich is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, mParticle is clearly lagging behind, losing to Rich in all segments.

Websites Categories

1 Rich has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, News & Media and 22 other categories.

2 mParticle is leading in Banking, Restaurants & Delivery, Mobile Developers, Recreation & Hobbies and one other category.


1 Rich is leading in most countries, including Sweden, Norway, Denmark, Netherlands and 8 other countries.

2 mParticle is leading in United States and France.