mParticle is leading in Top 10K Sites and Top 100K Sites.
Rich has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Internet & Telecom and 16 other categories.
mParticle is leading in Shopping, Finance, Banking, Movies and 12 other categories.
Rich is leading in most countries, including Sweden, Norway, Russia, France and 9 other countries.
mParticle is leading in United States, Brazil, Algeria, Cameroon and 2 other countries.