mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Trackset ConversionLab has better usage coverage in more websites categories. Including Business & Industry, Finance, People & Society, Financial Management and 18 other categories.
mParticle is leading in Arts & Entertainment, Shopping, Internet & Telecom, Movies and 12 other categories.
mParticle is leading in most countries, including United States, France, Brazil, Algeria and 3 other countries.
Trackset ConversionLab is leading in Italy, Russia and United Kingdom.