Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Trafic is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Sports, Food & Drink, News & Media, Arts & Entertainment and 10 other categories.

2 Trafic is leading in Law & Government, Science & Education, Computers Electronics & Technology, E-commerce & Shopping and 3 other categories.

Geography

1 mParticle is leading in most countries, including United States, Canada, United Arab Emirates, United Kingdom and 63 other countries.

2 Trafic is leading in Romania, Moldova, Italy, Netherlands and 10 other countries.