mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
mParticle has better usage coverage in more websites categories. Including News & Media, Newspapers, Arts & Entertainment, Shopping and 19 other categories.
TruEffect is leading in Business & Industry, People & Society, Travel, Games and 19 other categories.
mParticle is leading in most countries, including Canada, United States, Turkey, Brazil and 18 other countries.
TruEffect is leading in Italy, Germany, Slovenia, Slovakia and 6 other countries.