mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 42 other categories.
mParticle is leading in Newspapers, Shopping, TV & Video, Food & Drink and 11 other categories.
TruEffect is leading in most countries, including United States, India, Montenegro, Italy and 32 other countries.
mParticle is leading in Canada, Japan, Russia, Turkey and 3 other countries.