Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, mParticle is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 41 other categories.

2 mParticle is leading in Mobile Developers, Restaurants & Delivery, Food & Drink, Banking and 2 other categories.


1 TruEffect is leading in most countries, including United States, Japan, India, Germany and 17 other countries.

2 mParticle hasn't got a lead over TruEffect in any country.