mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 72 other categories.
mParticle is leading in Newspapers, Shopping, Restaurants & Delivery, Accommodation & Hotels and 8 other categories.
Vizu is leading in most countries, including India, Great Britain, Canada, Germany and 42 other countries.
mParticle is leading in United States, Lebanon and Thailand.