mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 77 other categories.
mParticle is leading in Banking, General Merchandise, Car Buying, Domain Names & Register and 3 other categories.
Vizu is leading in most countries, including India, Indonesia, Russia, Canada and 18 other countries.
mParticle is leading in United States, France, Cameroon, Italy and 2 other countries.