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Yahoo Analytics is leading in The Entire Web.
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mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Yahoo Analytics has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Community & Society, Travel & Tourism and 11 other categories.
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mParticle is leading in Sports, Food & Drink, News & Media, Arts & Entertainment and 4 other categories.
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Yahoo Analytics is leading in most countries, including United States, Japan, Taiwan, China and 65 other countries.
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mParticle is leading in Canada, United Arab Emirates, Saudi Arabia, Denmark and 28 other countries.