Market Share by Top Websites

2 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Religion & Spirituality and 37 other categories.

2 mParticle is leading in News & Media, Newspapers, TV & Video, Food & Drink and 13 other categories.


1 mParticle is leading in most countries, including Canada, United States, Brazil, Turkey and 16 other countries.

2 YellowTracker is leading in Netherlands, Belgium, Germany, United Kingdom and 9 other countries.