mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 77 other categories.
mParticle is leading in Movies, Finance, Banking, Domain Names & Register and 3 other categories.
YellowTracker is leading in most countries, including Netherlands, Belgium, Germany, France and 15 other countries.
mParticle is leading in United States, Algeria and Brazil.