mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 77 other categories.
mParticle is leading in Banking, Finance, Movies, Domain Names & Register and 3 other categories.
YellowTracker is leading in most countries, including Netherlands, Belgium, United Kingdom, Russia and 16 other countries.
mParticle is leading in United States, France, Brazil and El Salvador.