mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Religion & Spirituality and 37 other categories.
mParticle is leading in News & Media, Newspapers, TV & Video, Food & Drink and 13 other categories.
mParticle is leading in most countries, including Canada, United States, Brazil, Turkey and 16 other countries.
YellowTracker is leading in Netherlands, Belgium, Germany, United Kingdom and 9 other countries.