mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 74 other categories.
mParticle is leading in Newspapers, TV & Video, Food & Drink, Restaurants & Delivery and 11 other categories.
YellowTracker is leading in most countries, including Netherlands, Belgium, Germany, Spain and 22 other countries.
mParticle is leading in United States, Canada, Japan, Brazil and 6 other countries.