Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 219 other categories.

2 Neodata is leading in Marketing & Advertising, Accommodation & Hotels, Restaurants & Delivery, Email and 8 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, India and 176 other countries.

2 Neodata is leading in Italy and San Marino.