Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 233 other categories.

2 NetAffiliation is leading in Domain Names & Register, Gambling, Poker, Gifts and one other category.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 206 other countries.

2 NetAffiliation is leading in Lao People's Democratic Republic, Timor-leste, Grenada and Isle Of Man.