Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, NetAffiliation is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 173 other categories.

2 NetAffiliation is leading in Internet & Telecom, Shopping, Domain Names & Register, Travel and 43 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 141 other countries.

2 NetAffiliation is leading in France, Portugal, Belgium, Morocco and 16 other countries.