Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Newtention is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Cooking & Recipes, Business & Industry and 71 other categories.

2 Newtention is leading in Computer & Electronics, Technology News, Agriculture & Forestry, Energy and 2 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, India, Canada and 21 other countries.

2 Newtention is leading in Germany, France, Italy, Japan and 4 other countries.