In terms of market share, Newtention is clearly lagging behind, losing to Unicast in all segments.
Newtention has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, Computer & Electronics and 5 other categories.
Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.
Newtention is leading in most countries, including Germany, Italy, South Korea, Taiwan and 4 other countries.
Unicast is leading in Brazil and United Kingdom.