Market Share by Top Websites

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to nPario in all segments.

Websites Categories

1 Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Marketing & Advertising and 22 other categories.

2 nPario is leading in Arts & Entertainment and Music & Audio.

Geography

1 Nextag ROI Optimizer is leading in most countries, including United States, France, Germany, Canada and 11 other countries.

2 nPario is leading in Sweden.