In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to nPario in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Marketing & Advertising and 22 other categories.
nPario is leading in Arts & Entertainment and Music & Audio.
Nextag ROI Optimizer is leading in most countries, including United States, France, Germany, Canada and 11 other countries.
nPario is leading in Sweden.