Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 22 other categories.

2 Nextag ROI Optimizer is leading in Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 10 other categories.

Geography

1 Proclivity is leading in most countries, including United States, China, United Kingdom, Ukraine and 6 other countries.

2 Nextag ROI Optimizer is leading in Germany, France, Gambia and South Africa.