Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 25 other categories.

2 Nextag ROI Optimizer is leading in Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 15 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Canada, Costa Rica and 9 other countries.

2 Nextag ROI Optimizer is leading in Germany, France, Saint Lucia, Bangladesh and 2 other countries.