Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 27 other categories.

2 Nextag ROI Optimizer is leading in Shopping, Business & Industry, Home & Garden, Marketing & Advertising and 15 other categories.

Geography

1 Proclivity is leading in most countries, including United States, Brazil, United Kingdom, China and 7 other countries.

2 Nextag ROI Optimizer is leading in France, Germany, Canada, India and 4 other countries.