Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Business & Industry and 30 other categories.

2 Nextag ROI Optimizer is leading in Shopping, Home & Garden, Religion & Spirituality, Industrial Goods & Services and 12 other categories.

Geography

1 Proclivity is leading in most countries, including United States, Great Britain, Brazil, Russia and 9 other countries.

2 Nextag ROI Optimizer is leading in France, Germany, Sweden, Romania and 5 other countries.