Market Share by Top Websites

1 Varick Media Management is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Shopping, Autos & Vehicles and 69 other categories.

2 Nextag ROI Optimizer is leading in Home & Garden, Industrial Goods & Services, Soccer, Consumer Electronics and 4 other categories.

Geography

1 Varick Media Management is leading in most countries, including United States, Canada, Australia, Russia and 16 other countries.

2 Nextag ROI Optimizer is leading in Germany, France, Gambia and South Africa.