Market Share by Top Websites

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to WordStream in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 48 other categories.

2 Nextag ROI Optimizer is leading in Shopping, Marketing & Advertising, Home & Garden, Industrial Goods & Services and 7 other categories.


1 WordStream is leading in most countries, including Netherlands, United States, Great Britain, Canada and 13 other countries.

2 Nextag ROI Optimizer is leading in France, Germany, Sweden, Romania and 2 other countries.