Market Share by Top Websites

1 Phonalytics is leading in Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Phonalytics in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, People & Society and 22 other categories.

2 Phonalytics is leading in Travel, Accommodation & Hotels, Tourism, Golf and 3 other categories.


1 Observer is leading in most countries, including Russia, Japan, Germany, France and 5 other countries.

2 Phonalytics is leading in United States, Canada and Bosnia.