Market Share by Top Websites

1 Phonalytics is leading in Top 1M Sites.

2 In terms of market share, Observer is clearly lagging behind, losing to Phonalytics in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 23 other categories.

2 Phonalytics is leading in Travel, Accommodation & Hotels, Real Estate, Tourism and 4 other categories.


1 Observer is leading in most countries, including Russia, Brazil, Japan, Sweden and 8 other countries.

2 Phonalytics is leading in United States, Canada and Sri Lanka.