Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Oktopost is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 31 other categories.

2 Oktopost is leading in Marketing & Advertising, Computer & Electronics, Telecommunications, Business Services and 6 other categories.

Geography

1 TruEffect is leading in most countries, including United States, United Kingdom, Canada, Italy and 17 other countries.

2 Oktopost is leading in India, Israel, China, Denmark and 4 other countries.