Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Oktopost is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 41 other categories.

2 Oktopost is leading in Marketing & Advertising, Business Services, Telecommunications, Financial Management and 3 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Italy, Germany and 17 other countries.

2 Oktopost is leading in United Kingdom, Canada, Israel, Senegal and 5 other countries.