Market Share by Top Websites

2 In terms of market share, Oktopost is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 36 other categories.

2 Oktopost is leading in Business Services, Software, Telecommunications, Financial Management and 4 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Italy, Mexico and 13 other countries.

2 Oktopost is leading in Israel, Canada, India, Australia and 6 other countries.