Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Oktopost is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 46 other categories.

2 Oktopost is leading in Business Services, Web Hosting, Ad Network, Telecommunications and 4 other categories.


1 TruEffect is leading in most countries, including United States, India, Montenegro, United Kingdom and 40 other countries.

2 Oktopost is leading in Viet Nam, China, Thailand, Belgium and 2 other countries.