Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Oktopost is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 40 other categories.

2 Oktopost is leading in Business Services, Telecommunications, Automotive Industry, Accommodation & Hotels and 3 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Russia, Germany and 15 other countries.

2 Oktopost is leading in United Kingdom, Canada, Senegal, Israel and one other country.