Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Oktopost is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 47 other categories.

2 Oktopost is leading in Business Services, Web Hosting, Telecommunications, Ad Network and 2 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Italy, Brazil and 14 other countries.

2 Oktopost is leading in Israel, Viet Nam, India, Ukraine and 7 other countries.