Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites.

2 In terms of market share, Oktopost is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 31 other categories.

2 Oktopost is leading in Computer & Electronics, Marketing & Advertising, Software, Telecommunications and 8 other categories.


1 TruEffect is leading in most countries, including United States, United Kingdom, India, Japan and 15 other countries.

2 Oktopost is leading in Israel, Australia, France, Canada and 8 other countries.