Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Oktopost is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 35 other categories.

2 Oktopost is leading in Marketing & Advertising, Computer & Electronics, Software, Telecommunications and 6 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Germany, France and 15 other countries.

2 Oktopost is leading in United Kingdom, Israel, Australia, Denmark and 2 other countries.