Market Share by Top Websites

1 OMG is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Travel and 96 other categories.

2 Open AdExchange is leading in Newspapers, Performing Arts and Computer Hardware.

Geography

1 OMG is leading in most countries, including India, United States, United Kingdom, Indonesia and 40 other countries.

2 Open AdExchange is leading in Denmark and Sweden.