Market Share by Top Websites

1 OMG is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Business & Industry and 90 other categories.

2 Open AdExchange is leading in Newspapers, Sports, Astronomy, Performing Arts and one other category.


1 OMG is leading in most countries, including India, United States, United Kingdom, Poland and 46 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Guatemala, Italy and one other country.