Market Share by Top Websites

1 OMG is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Arts & Entertainment and 97 other categories.

2 Open AdExchange is leading in Newspapers, Sports, Astronomy, Computer Hardware and one other category.

Geography

1 OMG is leading in most countries, including India, United Kingdom, United States, Indonesia and 46 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Malta.