Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, OMG is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Travel, Internet & Telecom and 62 other categories.

2 Platform161 is leading in Business & Industry, Arts & Entertainment, Marketing & Advertising, Real Estate and 62 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 27 other countries.

2 OMG is leading in India, United Kingdom, Indonesia, Russia and 25 other countries.