Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, OMG is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Health and 69 other categories.

2 OMG is leading in Shopping, Coupons, Arts & Entertainment, Travel and 57 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Poland, Russia and 31 other countries.

2 PointRoll is leading in United States, Canada, Mexico, Slovakia and 12 other countries.