Market Share by Top Websites

2 In terms of market share, OMG is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Health and 65 other categories.

2 OMG is leading in Shopping, Coupons, Arts & Entertainment, Travel and 55 other categories.


1 PointRoll is leading in most countries, including United States, Canada, Brazil, Germany and 23 other countries.

2 OMG is leading in India, United Kingdom, Pakistan, Singapore and 21 other countries.