Market Share by Top Websites

1 Pardot is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ontraport is clearly lagging behind, losing to Pardot in all segments.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 186 other categories.

2 Ontraport is leading in Adult, Alternative & Natural Medicine, Nutrition, Relationships & Dating and 10 other categories.


1 Pardot is leading in most countries, including United States, Japan, United Kingdom, Australia and 152 other countries.

2 Ontraport is leading in Burkina Faso, Guadeloupe, Kyrgyzstan, Northern Mariana Islands and one other country.