Market Share by Top Websites

1 Pardot is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ontraport is still behind Pardot in all market share segments.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 180 other categories.

2 Ontraport is leading in Adult, Alternative & Natural Medicine, Nutrition, Relationships & Dating and 12 other categories.


1 Pardot is leading in most countries, including United States, Japan, United Kingdom, Canada and 157 other countries.

2 Ontraport is leading in Burkina Faso, Lao, Myanmar, Solomon Islands and 3 other countries.