Market Share by Top Websites

1 Pardot is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ontraport is still behind Pardot in all market share segments.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 195 other categories.

2 Ontraport is leading in Alternative & Natural Medicine, Nutrition, Cooking & Recipes, Relationships & Dating and 9 other categories.


1 Pardot is leading in most countries, including United States, Japan, United Kingdom, Australia and 154 other countries.

2 Ontraport is leading in Moldova, Burkina Faso, Papua New Guinea, Guinea-Bissau and one other country.