Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Internet & Telecom and 28 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, People & Society, Marketing & Advertising and 22 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, Ukraine, Canada and 27 other countries.

2 Open AdExchange is leading in Denmark, Germany and Guatemala.