Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, News & Media, Arts & Entertainment, Internet & Telecom and 30 other categories.

2 Open AdExchange is leading in Business & Industry, People & Society, Shopping, Travel and 22 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Argentina, Peru, India and 30 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Malta.