Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Online, Business & Industry, Marketing & Advertising and 16 other categories.

2 Open AdExchange is leading in Shopping, Tourism, Travel, Sports and 9 other categories.

Geography

1 Optimatic is leading in most countries, including United States, France, Venezuela, Argentina and 17 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.