Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Internet & Telecom, News & Media and 37 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, People & Society, Travel and 20 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, Mexico, Canada and 31 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Germany and 2 other countries.