Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Computers Electronics & Technology, Health, Jobs & Career, Business & Consumer Services and one other category.

2 Open AdExchange is leading in Arts & Entertainment, Finance and Home & Garden.


1 Optimatic is leading in most countries, including United States, South Korea, India, Pakistan and 6 other countries.

2 Open AdExchange is leading in Denmark and Sweden.