Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Online, News & Media and 17 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Newspapers, Sports and 11 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, United Kingdom, Colombia and 13 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.