2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Paid-To-Promote in all segments.
1
Paid-To-Promote has better usage coverage in more websites categories. Including Adult, Science & Education, Community & Society, Computers Electronics & Technology and 4 other categories.
2
Open AdExchange is leading in Finance, Home & Garden and Jobs & Career.
1
Paid-To-Promote is leading in most countries, including United States, United Kingdom, India, Canada and 47 other countries.
2
Open AdExchange is leading in Denmark.