Market Share by Top Websites

1 Paid-To-Promote is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Paid-To-Promote in all segments.

Websites Categories

1 Paid-To-Promote has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Computer & Electronics and 96 other categories.

2 Open AdExchange is leading in Newspapers, Office Products, Auctions, Computer Hardware and one other category.

Geography

1 Paid-To-Promote is leading in most countries, including Indonesia, India, United States, Russia and 92 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.