Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Arts & Entertainment and 63 other categories.

2 Open AdExchange is leading in Newspapers, Sports, Gambling, Computer Hardware and 7 other categories.

Geography

1 Parrable is leading in most countries, including United States, China, Mexico, France and 21 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.