Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Arts & Entertainment and 71 other categories.

2 Open AdExchange is leading in Sports, Office Products and Auctions.

Geography

1 Parrable is leading in most countries, including China, United States, Netherlands, Canada and 39 other countries.

2 Open AdExchange is leading in Denmark, Guatemala and Dominican Republic.