Market Share by Top Websites

1 PayClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PayClick in all segments.

Websites Categories

1 PayClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 78 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Performing Arts, Office Products and 2 other categories.

Geography

1 PayClick is leading in most countries, including Italy, United Kingdom, Spain, United States and 18 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Australia.