Market Share by Top Websites

1 PayClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PayClick in all segments.

Websites Categories

1 PayClick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 94 other categories.

2 Open AdExchange is leading in Newspapers, File Sharing, Office Products, Auctions and one other category.


1 PayClick is leading in most countries, including Italy, Germany, United Kingdom, Switzerland and 25 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Belgium, Greenland and one other country.