In terms of market share, Open AdExchange is clearly lagging behind, losing to PocketCents in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Newspapers and 13 other categories.
PocketCents is leading in People & Society, Internet & Telecom, Arts & Entertainment, Adult and 12 other categories.
PocketCents is leading in most countries, including India, United States, Indonesia, Philippines and 10 other countries.
Open AdExchange is leading in Denmark, Sweden, Slovakia, Australia and 3 other countries.