In terms of market share, Open AdExchange is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 51 other categories.
Open AdExchange is leading in Shopping, Music & Audio, Real Estate, Law & Government and 12 other categories.
PocketCents is leading in most countries, including India, United States, Egypt, Indonesia and 12 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.