Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PocketCents in all segments.

Websites Categories

1 PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 60 other categories.

2 Open AdExchange is leading in Shopping, Travel, Real Estate, Newspapers and 11 other categories.


1 PocketCents is leading in most countries, including India, United States, Russia, Bangladesh and 14 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Cote d Ivoire, Norway and one other country.