In terms of market share, Open AdExchange is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 58 other categories.
Open AdExchange is leading in Shopping, Travel, Real Estate, Newspapers and 10 other categories.
PocketCents is leading in most countries, including India, United States, Indonesia, France and 18 other countries.
Open AdExchange is leading in Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.