In terms of market share, Open AdExchange is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 61 other categories.
Open AdExchange is leading in Shopping, Travel, Newspapers, Real Estate and 10 other categories.
PocketCents is leading in most countries, including India, United Kingdom, Israel, Germany and 47 other countries.
Open AdExchange is leading in Denmark, Norway, South Africa, Guatemala and one other country.