Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PocketCents in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Newspapers and 13 other categories.

2 PocketCents is leading in People & Society, Internet & Telecom, Arts & Entertainment, Adult and 12 other categories.


1 PocketCents is leading in most countries, including India, United States, Indonesia, Philippines and 10 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Slovakia, Australia and 3 other countries.