In terms of market share, Open AdExchange is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Video Games and 11 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Newspapers, Law & Government and 10 other categories.
PocketCents is leading in most countries, including India, United States, Algeria, Spain and 14 other countries.
Open AdExchange is leading in Denmark, Germany and Sweden.