In terms of market share, Open AdExchange is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 53 other categories.
Open AdExchange is leading in Shopping, Music & Audio, Real Estate, Newspapers and 7 other categories.
PocketCents is leading in most countries, including India, Egypt, United Arab Emirates, Pakistan and 12 other countries.
Open AdExchange is leading in Denmark, United Kingdom, Sweden and Australia.