In terms of market share, Open AdExchange is clearly lagging behind, losing to PrecisionDemand in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 27 other categories.
PrecisionDemand is leading in Marketing & Advertising, Computer & Electronics, Religion & Spirituality, Investing and 4 other categories.
PrecisionDemand is leading in most countries, including United States, France, Canada, Bulgaria and 6 other countries.
Open AdExchange is leading in Denmark, Sweden, Poland, Norway and 3 other countries.