In terms of market share, Open AdExchange is clearly lagging behind, losing to PrecisionDemand in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
PrecisionDemand is leading in Marketing & Advertising, Photography, Programming, Finance and 2 other categories.
PrecisionDemand is leading in most countries, including United States, Portugal, Russia, Singapore and 13 other countries.
Open AdExchange is leading in Denmark, Serbia, Norway and Guatemala.