In terms of market share, Open AdExchange is clearly lagging behind, losing to PrecisionDemand in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
PrecisionDemand is leading in Computer & Electronics, Programming, Software, Finance and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.
PrecisionDemand is leading in United States, Iran and Yemen.