In terms of market share, Open AdExchange is clearly lagging behind, losing to PrecisionDemand in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 23 other categories.
PrecisionDemand is leading in Marketing & Advertising, People & Society, Religion & Spirituality, Investing and 3 other categories.
PrecisionDemand is leading in most countries, including United States, Spain, Viet Nam, Singapore and 15 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine and Malta.