In terms of market share, Open AdExchange is clearly lagging behind, losing to PrecisionDemand in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
PrecisionDemand is leading in Marketing & Advertising, Computer & Electronics, Photography, Programming and 4 other categories.
PrecisionDemand is leading in most countries, including United States, Hong Kong, Canada, Finland and 10 other countries.
Open AdExchange is leading in Denmark, Germany, United Kingdom, Sweden and 3 other countries.