Market Share by Top Websites

2 Open AdExchange is leading in Top 100K Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 24 other categories.

2 ReferLocal is leading in Tourism.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Guatemala, Italy and Sweden.

2 ReferLocal is leading in United States and Australia.