In terms of market share, Open AdExchange is clearly lagging behind, losing to ReferLocal in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.
ReferLocal is leading in News & Media and Tourism.
ReferLocal is leading in most countries, including United States, Japan and Germany.
ReferLocal is leading in United States, Japan and Germany.