Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to ReferLocal in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.

2 ReferLocal is leading in Tourism.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden and Australia.

2 ReferLocal is leading in United States and France.