Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to ReferLocal in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 27 other categories.

2 ReferLocal is leading in News & Media and Chats & Forums.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United Kingdom, United Arab Emirates, Sweden and 3 other countries.

2 ReferLocal is leading in United States, China, Japan, Italy and one other country.