In terms of market share, Open AdExchange is clearly lagging behind, losing to ReferLocal in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 27 other categories.
ReferLocal is leading in News & Media and Chats & Forums.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, United Arab Emirates, Sweden and 3 other countries.
ReferLocal is leading in United States, China, Japan, Italy and one other country.