In terms of market share, Open AdExchange is clearly lagging behind, losing to ReferLocal in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
ReferLocal is leading in News & Media, Tourism, Computer & Electronics, Chats & Forums and one other category.
Open AdExchange is leading in most countries, including Denmark, Germany, Sweden, Peru and 2 other countries.
ReferLocal is leading in United States, Russia, Japan, France and one other country.