Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Autos & Vehicles, Car Rentals, Business & Industry, Arts & Entertainment and 21 other categories.

2 Open AdExchange is leading in News & Media, Newspapers, Sports, Energy and 5 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Sweden, Switzerland and 35 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan and Slovakia.