Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Autos & Vehicles and 38 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Astronomy and 11 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, France, Sweden and 29 other countries.

2 Open AdExchange is leading in Denmark, Ukraine, Malta and Greenland.