Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Car Rentals, Arts & Entertainment and 43 other categories.

2 Open AdExchange is leading in Real Estate, Sports, Newspapers, Visual Arts & Design and 5 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, France, Russia and 28 other countries.

2 Open AdExchange is leading in Denmark.