Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance, Home & Garden and one other category.

2 Refined Labs is leading in Travel & Tourism, Business & Consumer Services, E-commerce & Shopping, Law & Government and one other category.


1 Refined Labs is leading in most countries, including Germany, Slovenia and United States.

2 Open AdExchange is leading in Denmark and Sweden.