In terms of market share, Open AdExchange is clearly lagging behind, losing to Result Links in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 26 other categories.
Result Links is leading in People & Society, Music & Audio, Religion & Spirituality, Games and 4 other categories.
Result Links is leading in most countries, including India, Taiwan, Indonesia, Romania and 14 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Germany and 4 other countries.