In terms of market share, Open AdExchange is clearly lagging behind, losing to Result Links in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Travel and 13 other categories.
Result Links is leading in Games, Online and Autos & Vehicles.
Result Links is leading in most countries, including India, United States, Canada, Indonesia and 4 other countries.
Open AdExchange is leading in Denmark, Norway, Portugal, Sweden and one other country.