In terms of market share, Open AdExchange is clearly lagging behind, losing to Result Links in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 27 other categories.
Result Links is leading in People & Society, Music & Audio, Games, Religion & Spirituality and 4 other categories.
Result Links is leading in most countries, including United States, Indonesia, Romania, Taiwan and one other country.
Result Links is leading in United States, Indonesia, Romania, Taiwan and one other country.