In terms of market share, Open AdExchange is clearly lagging behind, losing to Result Links in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 19 other categories.
Result Links is leading in People & Society, Religion & Spirituality, Games, Music & Audio and 4 other categories.
Result Links is leading in most countries, including Indonesia, Spain, Poland, Malaysia and 2 other countries.
Open AdExchange is leading in Denmark, Australia, Sweden and United Kingdom.