Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Result Links in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Travel and 13 other categories.

2 Result Links is leading in Games, Online and Autos & Vehicles.

Geography

1 Result Links is leading in most countries, including India, United States, Canada, Indonesia and 4 other countries.

2 Open AdExchange is leading in Denmark, Norway, Portugal, Sweden and one other country.