In terms of market share, Open AdExchange is clearly lagging behind, losing to Result Links in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 23 other categories.
Result Links is leading in People & Society, Religion & Spirituality, Music & Audio, Online and 4 other categories.
Result Links is leading in most countries, including United States, Indonesia, United Arab Emirates, Japan and 3 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.