Market Share by Top Websites

1 Silverpop is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 107 other categories.

2 Open AdExchange is leading in Newspapers, TV & Video, File Sharing, Relationships & Dating and one other category.

Geography

1 Silverpop is leading in most countries, including United States, United Kingdom, Canada, Australia and 37 other countries.

2 Open AdExchange is leading in Denmark and Norway.