Market Share by Top Websites

1 Simply is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 84 other categories.

2 Open AdExchange is leading in Newspapers, Energy, Textiles & Nonwovens, Auctions and 2 other categories.

Geography

1 Simply is leading in most countries, including Italy, United Kingdom, United States, Spain and 44 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway and Sweden.