Market Share by Top Websites

1 Simply is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 85 other categories.

2 Open AdExchange is leading in Sports, Office Products, Computer Hardware and Textiles & Nonwovens.

Geography

1 Simply is leading in most countries, including Italy, Spain, United Kingdom, United States and 46 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Latvia and Guatemala.