Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Sojern has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 93 other categories.

2 Open AdExchange is leading in Energy, Jobs & Employment, Computer Hardware, Sports and 3 other categories.

Geography

1 Sojern is leading in most countries, including United States, Canada, Great Britain, Mexico and 101 other countries.

2 Open AdExchange is leading in Denmark and Faeroe Islands.