Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Sojern has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 82 other categories.

2 Open AdExchange is leading in Career & Education, Sports, Computer Hardware, Energy and 5 other categories.

Geography

1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Mexico and 85 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.