Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 77 other categories.

2 Open AdExchange is leading in Newspapers, Office Products, Textiles & Nonwovens, Transportation & Logistics and 2 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, United Kingdom, France, Indonesia and 47 other countries.

2 Open AdExchange is leading in Denmark.