Market Share by Top Websites

1 Spring Engage is leading in Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spring Engage in all segments.

Websites Categories

1 Spring Engage has better usage coverage in more websites categories. Including Shopping, Travel, Business & Industry, Accommodation & Hotels and 66 other categories.

2 Open AdExchange is leading in Newspapers, Office Products, Textiles & Nonwovens and Jobs & Employment.

Geography

1 Spring Engage is leading in most countries, including United States, Canada, Germany, Australia and 30 other countries.

2 Open AdExchange is leading in Denmark and Sweden.