Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Accommodation & Hotels and 87 other categories.

2 Open AdExchange is leading in Newspapers, Performing Arts, Visual Arts & Design, Gambling and 2 other categories.

Geography

1 Spring Metrics is leading in most countries, including Palestinian Territories, United States, United Kingdom, Canada and 49 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden and Guatemala.