Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Travel, Accommodation & Hotels, Business & Industry and 70 other categories.

2 Open AdExchange is leading in Newspapers, News & Media, Real Estate, Office Products and 2 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, South Africa, Germany and 36 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Guatemala.