Market Share by Top Websites

1 Spring Metrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, Accommodation & Hotels and 89 other categories.

2 Open AdExchange is leading in Newspapers, Auctions, Astronomy and Performing Arts.

Geography

1 Spring Metrics is leading in most countries, including United States, United Kingdom, Canada, Germany and 31 other countries.

2 Open AdExchange is leading in Denmark, Gibraltar and Faroe Islands.