Market Share by Top Websites

1 Spring Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, Health and 89 other categories.

2 Open AdExchange is leading in Newspapers, Performing Arts, Auctions and Astronomy.

Geography

1 Spring Metrics is leading in most countries, including United States, United Kingdom, Canada, France and 37 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Malta and Greenland.