Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Travel and 92 other categories.

2 Open AdExchange is leading in Newspapers, TV & Video and Performing Arts.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, Australia, United Kingdom and 30 other countries.

2 Open AdExchange is leading in Denmark.