Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 85 other categories.

2 Open AdExchange is leading in Performing Arts, Energy, Sports, Auctions and 4 other categories.

Geography

1 Sproutable is leading in most countries, including United States, Russia, Pakistan, India and 87 other countries.

2 Open AdExchange is leading in Denmark, Norway, Faeroe Islands and Guatemala.