Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 83 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Performing Arts, Relationships & Dating and 3 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 64 other countries.

2 Open AdExchange is leading in Denmark and Norway.