2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Sproutable in all segments.
1
Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computers Electronics & Technology, Community & Society and 14 other categories.
2
Open AdExchange is leading in Home & Garden and Jobs & Career.
1
Sproutable is leading in most countries, including United States, Pakistan, India, Canada and 18 other countries.
2
Open AdExchange is leading in Denmark and Sweden.