Market Share by Top Websites

1 StackAdapt is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.

2 StackAdapt is leading in Health, Clothing, Food & Drink, Autos & Vehicles and 12 other categories.

Geography

1 StackAdapt is leading in most countries, including United States, Canada, France, Egypt and 6 other countries.

2 Open AdExchange is leading in Denmark, Germany, Sweden, Peru and 2 other countries.