Market Share by Top Websites

1 StackAdapt is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.

2 StackAdapt is leading in Health, Clothing, Autos & Vehicles, Social Network and 10 other categories.

Geography

1 StackAdapt is leading in most countries, including United Kingdom, Canada, United States, France and 8 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Czech Republic and 5 other countries.