In terms of market share, Open AdExchange is clearly lagging behind, losing to StackAdapt in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Law & Government and 11 other categories.
StackAdapt is leading in Health, Autos & Vehicles, Celebrities & Entertainment News, Arts & Entertainment and 3 other categories.
StackAdapt is leading in most countries, including United States, Canada, Germany, Egypt and 6 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Slovakia and one other country.