Market Share by Top Websites

1 StackAdapt is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to StackAdapt in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 15 other categories.

2 StackAdapt is leading in Health, Autos & Vehicles, Cycling & Biking, Marketing & Advertising and one other category.

Geography

1 StackAdapt is leading in most countries, including United States, Turkey, Canada, Egypt and 4 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic, Sweden and one other country.