Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel, Business & Industry, Shopping, Arts & Entertainment and 175 other categories.

2 Open AdExchange is leading in Textiles & Nonwovens.


1 TradeTracker is leading in most countries, including Netherlands, Hungary, Belgium, Poland and 116 other countries.

2 Open AdExchange hasn't got a lead over TradeTracker in any country.