Market Share by Top Websites

1 Twiago is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twiago in all segments.

Websites Categories

1 Twiago has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Shopping and 55 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Law & Government and 14 other categories.

Geography

1 Twiago is leading in most countries, including Germany, Austria, France, Australia and 4 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Poland, Norway and 3 other countries.