Market Share by Top Websites

1 Twiago is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twiago in all segments.

Websites Categories

1 Twiago has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Autos & Vehicles and 36 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 12 other categories.

Geography

1 Twiago is leading in most countries, including Germany, Austria, Switzerland, Poland and one other country.

2 Twiago is leading in Germany, Austria, Switzerland, Poland and one other country.