Market Share by Top Websites

1 Twiago is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twiago in all segments.

Websites Categories

1 Twiago has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Autos & Vehicles and 29 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 10 other categories.

Geography

1 Twiago is leading in most countries, including Germany, Austria, Switzerland, Canada and 3 other countries.

2 Open AdExchange is leading in Denmark, United States, Sweden and Australia.