Market Share by Top Websites

1 Twiago is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twiago in all segments.

Websites Categories

1 Twiago has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Autos & Vehicles and 40 other categories.

2 Open AdExchange is leading in Business & Industry, Music & Audio, Real Estate, Law & Government and 11 other categories.


1 Twiago is leading in most countries, including Germany, Switzerland, France, Austria and 3 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.