Market Share by Top Websites

1 Twiago is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twiago in all segments.

Websites Categories

1 Twiago has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Shopping and 53 other categories.

2 Open AdExchange is leading in Real Estate, Music & Audio, Law & Government, Transportation & Logistics and 12 other categories.


1 Twiago is leading in most countries, including Germany, Austria, United States, Russia and 8 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.