Market Share by Top Websites

1 Twiago is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twiago in all segments.

Websites Categories

1 Twiago has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Business & Industry and 52 other categories.

2 Open AdExchange is leading in Sports, Computer Hardware, Jobs & Employment, Transportation & Logistics and 2 other categories.

Geography

1 Twiago is leading in most countries, including Germany, Austria, Switzerland, France and 8 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.