Market Share by Top Websites

1 Twiago is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twiago in all segments.

Websites Categories

1 Twiago has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 60 other categories.

2 Open AdExchange is leading in Energy, Textiles & Nonwovens, Transportation & Logistics, Law & Government and 2 other categories.

Geography

1 Twiago is leading in most countries, including Germany, Austria, Switzerland, France and 13 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.