Market Share by Top Websites

1 Twyn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twyn in all segments.

Websites Categories

1 Twyn has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, Weather and 17 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Sports, Sports and 11 other categories.


1 Twyn is leading in most countries, including Austria, Germany, Switzerland, India and 4 other countries.

2 Open AdExchange is leading in Denmark, Norway, Portugal, Sweden and one other country.