Market Share by Top Websites

1 Twyn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twyn in all segments.

Websites Categories

1 Twyn has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, Weather and 18 other categories.

2 Open AdExchange is leading in Business & Industry, Internet & Telecom, Travel, People & Society and 10 other categories.

Geography

1 Twyn is leading in most countries, including Austria, Germany, Switzerland, United States and 2 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic, Sweden and one other country.