Market Share by Top Websites

1 Twyn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twyn in all segments.

Websites Categories

1 Twyn has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Weather, Autos & Vehicles and 15 other categories.

2 Open AdExchange is leading in Business & Industry, Internet & Telecom, Law & Government, Transportation & Logistics and 7 other categories.


1 Open AdExchange is leading in most countries, including Denmark, Guatemala, Norway, Slovakia and one other country.

2 Twyn is leading in Austria, Germany, Switzerland and United Kingdom.