Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twyn in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance, Home & Garden and one other category.

2 Twyn is leading in E-commerce & Shopping, News & Media and Science & Education.

Geography

1 Twyn is leading in most countries, including Austria, Germany and Turkey.

2 Twyn is leading in Austria, Germany and Turkey.