Market Share by Top Websites

1 Twyn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twyn in all segments.

Websites Categories

1 Twyn has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Music & Audio, Autos & Vehicles and 25 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, People & Society, Marketing & Advertising and 20 other categories.

Geography

1 Twyn is leading in most countries, including Austria, Switzerland, Germany, United States and 7 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 5 other countries.