2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Twyn in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance, Home & Garden and one other category.
2
Twyn is leading in E-commerce & Shopping, News & Media and Science & Education.
1
Twyn is leading in most countries, including Austria, Germany and Turkey.
2
Twyn is leading in Austria, Germany and Turkey.