Market Share by Top Websites

1 Twyn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Twyn in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 21 other categories.

2 Twyn is leading in News & Media, Arts & Entertainment, Autos & Vehicles, TV & Video and 14 other categories.


1 Open AdExchange is leading in most countries, including Denmark, Netherlands, Guatemala, Italy and 2 other countries.

2 Twyn is leading in Austria, Germany, Switzerland, Poland and one other country.