Market Share by Top Websites

1 Unanimis is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Unanimis in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.

2 Unanimis is leading in Genealogy, Tourism, Education, Nursery & Playroom and 5 other categories.

Geography

1 Unanimis is leading in most countries, including United Kingdom, United States, Russia, Poland and 15 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Austria and 3 other countries.