Market Share by Top Websites

1 Unanimis is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Unanimis in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 23 other categories.

2 Unanimis is leading in Genealogy, Tourism, Nursery & Playroom, Home & Garden and 6 other categories.

Geography

1 Unanimis is leading in most countries, including United Kingdom, United States, Portugal, Russia and 15 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.