Market Share by Top Websites

1 Unanimis is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Unanimis in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Newspapers and 12 other categories.

2 Unanimis is leading in Autos & Vehicles, Car Buying, Finance, Insurance and 2 other categories.

Geography

1 Unanimis is leading in most countries, including United Kingdom, Egypt, Thailand, Bulgaria and 10 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Slovakia, Australia and 3 other countries.