Market Share by Top Websites

1 Unanimis is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Unanimis in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 25 other categories.

2 Unanimis is leading in Tourism, Genealogy, Education, Nursery & Playroom and 6 other categories.


1 Unanimis is leading in most countries, including United Kingdom, United States, Russia, Germany and 14 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Cote d Ivoire, Norway and one other country.