In terms of market share, Open AdExchange is clearly lagging behind, losing to Unanimis in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Newspapers, People & Society and 14 other categories.
Unanimis is leading in Arts & Entertainment, Consumer Electronics, Insurance, Finance and 4 other categories.
Unanimis is leading in most countries, including United Kingdom, United States, France, Spain and 4 other countries.
Open AdExchange is leading in Denmark, Germany, Norway, Sweden and one other country.