Market Share by Top Websites

1 Unanimis is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Unanimis in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 24 other categories.

2 Unanimis is leading in Genealogy, Consumer Electronics, Telecommunications, Financial Management and one other category.


1 Unanimis is leading in most countries, including United Kingdom, Russia, Romania, United States and 10 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.